Computer vision and AI to improve customer knowledge and user experience for retail and fashion brands
Bright Cape is working on a new EIT Digital-supported project and it is going to hit the market. Together with the University of Barcelona and the University of Rennes1 we are working on a new startup combining computer vision and Artificial Intelligence to help retail and fashion companies customize their users’ experience.
The retail industry is changing at an unprecedented speed, bringing along big challenges and opportunities. The retail market will need to address changes in consumer behaviour: user experience, the main driver of purchase decisions, is deeply influenced by technological progress and customers are also starting to focus more on responsible consumption.
According to the Consumer Insights Survey 2019, elaborated by PwC, more and more people shop in physical stores compared to other purchasing channels. The percentage of consumers shopping there at least once a week has grown 48% in the last four years and consumers are willing to pay 10% more for offers and personalized experiences.
For this reason, VIPO was born in 2017 as a research project in the framework of the Horizon 2020 innovation program with the aim of generating new marketing strategies, using technology to create intelligence and lovemark. It was then incorporated as a startup in 2019, following the launch by EIT Digital of the namesake innovation activity.